Arizona State won't let the Coyotes use their logo at center ice in their embarrassing arena deal
The Coyotes have a bad reputation in the league, from not paying rent to the city of Glendale to drafting a player who admitted to racially abusing a teammate.
Recent news reveals that the Coyotes won't even be able to use their logo at center ice in Arizona State's arena!
In-ice advertising will be a revenue source for Arizona State, and the Coyotes aren't allowed to modify the look of the ice surface � including the Arizona State logo at center ice � on broadcasts to protect ASU's permanent advertisers in the building. It is noted that this doesn't and shouldn't impact opposing broadcasts filming at ASU.
While the Coyotes have control over the � temporary � branding of the scoreboard and arena boards, they will need approval for any alcohol or beer advertisements and will be limited in who they can partner with as sponsors.
I understand that the Coyotes had no leverage going into this deal, but every time it makes the news, this arena deal becomes more and more embarrassing for the team and the NHL.
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