Connor Bedard is quickly becoming the face of the Chicago Blackhawks, and even the NHL, with the amount of media and attention the rookie superstar is getting. Not only that, Bedard is living up to the hype, scoring 26 points in 30 games played so far this season.
For CIBC, they are clearly going to get their fair share of the deal, as Bedard is likely going to bring lots of earnings to the Bank throughout his career.