Social media platforms are flooded with clickbait ads crafted to grab people's attention through ridiculous or deceptive headlines. These ads often feature catchy visuals or provocative questions, enticing users to click, which then leads them to content that falls short of what the headline promised. The primary goal is to drive traffic to websites, ultimately boosting ad revenue. These ads often spread rapidly due to how easily they can go viral.
Recently, Wayne Gretzky became the subject of a misleading post on social media platform X, previously known as Twitter. The post depicts Gretzky being escorted by law enforcement with his hands cuffed behind his back.
However, these headlines are completely fabricated, and the image itself has been altered. Wayne Gretzky has not been arrested, and no scandal exists. It's merely a ploy to lure users into clicking the post to uncover the non-existent reason for his supposed arrest.
This tactic has sparked significant backlash, with many users questioning whether Elon Musk is dealing with financial difficulties, as the use of such desperate measures suggests an attempt to generate revenue at any cost.
This Wayne Gretzky scenario is very similar to the one Sidney Crosby recently endured. Crosby recently found himself at the center of a social media scandal. Scammers were using his name and image in clickbait ads on a bunch of different websites, including X, to drive traffic to ridiculous websites. These ads falsely claimed that Crosby was involved in controversial situations, such as facing legal troubles or being forced to retire due to taking dangerous supplements.
The fake ads linked Crosby to a fake news story suggesting he retired because of a performance-enhancing supplement, which he was supposedly endorsing. The scam directed users to a website that was selling the product, using Crosby's face to give it credibility. In reality, these claims were entirely fake, and Crosby has no connection to the product or any of the claims being made.
These clickbait scams are part of a trend targeting high-profile people worldwide, where scammers use recognizable names to attract clicks and potentially compromise personal information. Despite the fraudulent nature of these claims, they have been spreading widely across social media, especially on X recently, prompting some of the affected celebrities, including Crosby, and possibly Wayne Gretzky next, to take legal action against the company to have the ads removed and protect their reputations.
Source:
Derek Neumeier on X
POLL | ||
Will Wayne Gretzky take legal action to protect his reputation? | ||
Yes | 181 | 83.4 % |
No | 36 | 16.6 % |
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